Institution:	VisitScotland Research Department 23 Ravelston Terrace Edinburgh EH4 3TP Tel: 00 44 (0) 131 332 2433 Fax: 00 44 (0) 131 343 2023 www.scotexchange.net
Contact:	Dr Brian Hay Head of Research Brian.hay@visitscotland.com

VisitScotland research recognises that tourism businesses are key beneficiaries of our research. Our programme covers:
•	Consumer Insights: To better understand people’s attitudes, lifestyles travel behaviour and motivations, and assessing the implications.
•	Industry Insights: To identify emerging trends that impact tourism businesses.
•	Branding Research: Understanding how consumers perceive the brand, researching and evaluating our marketing campaigns.
•	Survey Research: Measuring and understanding the characteristics of visitors, through both national and local surveys.
•	Scenario Planning: Exploring how the world shapes tourism, and identifying the main drivers of change, also forecasting and modelling future trends.